Friday, November 27, 2009

New Traditional Jewellery 2010/ TRUE COLOURS

Deadline: before 1 June 2010 (EMAIL)
Registration form + Design form (email both before 1 JUNE 2010)
send together with the design by post between Monday June 28. – Saturday July 17. 2010


New Traditional Jewellery 2010
International Design Contest and Exhibition
Amersfoort, The Netherlands

The preservation of worldwide cultural heritage, the reassessment of symbol bearers, the creation of new traditions,
the revival of old traditions in a new form. This year (2010) participants are invited to design a piece of jewellery based on a new theme: True Colours

True Colours may be approached from a social perspective, society if full of topical colour coding. Other examples may be found in heraldry, folklore and science.

True Colours refers to colours and pigments. Over the centuries the palette of art history has been determined by precious mineralogical and biological pigments that were obtained from ground semi-precious stones, processed metals, and earth, seeds and plants – materials that did not always bear the test of time; in the course of time white lead, e.g. turned black.

The link between the theme ‘True Colours’ and contemporary jewellery design is obvious. From time immemorial the significance and appreciation of jewellery have been determined by colour, among other things. From the use of gold or silver to enamels and mineralogical and biological stones: colour is a language. In the seventies and eighties it became manifest how rich this language is. The application of textiles and Perspex in jewellery led to a new form language and use of colour – an important stage in the emancipation of contemporary jewellery design.

True Colours is about the history, meaning, value, magic and power of the language of colour.


The group of potential contestants is distinguished into two categories:

Category A : established jewellery artists and silverdesigners

Category B : final-year and advanced students of all art academies and fourth-level students of the gold
and/or silversmith disciplines of training colleges, or comparable levels of part time education or evening classes

􀂙 Each participant may submit only one finished piece of jewellery
􀂙 The ornament should be wearable
􀂙 The designs may not have been exhibited before nor seen/sold by third parties. Only ornaments made
􀂙 specifically for this contest will be eligible for nomination.
􀂙 Apart from the design the participant is also expected to supply an explanation of the underlying idea,
􀂙 an inspirational text (no more than 15 lines) and a photograph of the source of inspiration.
􀂙 All nominated designs will remain in the possession of the organization during all exhibitions and will
􀂙 not be returned for the duration (2.5 years at the most)

Materials to be used
The choice of materials is completely free.

The impartial technical jury will judge the designs on the basis of the following criteria:
• interpretation and concept
• innovation and development
• execution of the design
The designs will be judged on the basis of anonymity.
The results of the competition are incontestable.

For complete details and to download forms visit