Friday, December 25, 2009

Montana World of WearableArt™ Show

Deadline: 1 May 2010 (ONLINE)

Montana World of WearableArt™ Show

TSB Bank Arena
Queens Wharf, Wellington
New Zealand
23 September – 3 October 2010

Official Montana WOW® Awards announced 25 September 2010

Described as a glorious rebellion against the mundane, the Montana World of WearableArt® Awards Show is where you enter a world of dreams and fantasies and witness an extraordinary procession of incredible works of art. A world where art and the human form combine in a sensory feast of amazing soundscapes, stunning lighting, dance and drama. There is no narration or explanation and no language barriers. An unforgettable extravaganza that inspires and enthralls all who see it. WOW® offers the opportunity for designers to experiment with materials and new methods, to push boundaries and think outside the square without commercial expectations or the limits of everyday fashion.

Making a garment for WOW® can be a daunting but highly rewarding challenge. WOW® is not exclusive - entrants do not have to be professional designers or hold fine arts qualifications.

There are seven sections in 2010: Each section has NZ$8,000 worth of prize money (with the exception of Bizarre Bra). Prize pool in excess of NZ$100,000 - A total of 35 prizes.


Design teams must consist of a minimum of 1 and a maximum of 3 designers.

Designers must enter under their own names rather than a collective or business name.

WOW® will supply the models for selected garments. Entries may be designed for up to 3 models.


Children's Section
Theme: The Magic of Books
Create a work of WearableArt™ inspired by a book.

American Express Open Section
This section has no thematic boundaries and gives the designer complete freedom in concept, construction and materials. This section encourages a high degree of originality and innovation.

CentrePort Illumination Illusion Section
Theme: Float, Fly, Flow
Using the illusion of UV light, create a garment to perform in and WOW the audience that appears to float, fly, or flow through space above the stage.

Tourism New Zealand Avant Garde Section
Theme: Inspired by the Circus
Circus is a magic world inspiring all sorts of exciting colourful images.

Gen-i Creative Excellence Section
Theme: The Art of Light
Create a work of wearable art that enhances or alters its appearance when it self illuminates.

Bizarre Bra Section
Though normally hidden, the bra has shown itself in past Montana WOW® Awards to have enormous potential for highly creative and witty reinvention. Garments must be bra only and not include accessories. Entry must be a bra that fits the breast, not a bustier.

Air New Zealand South Pacific Section
Gather inspiration from New Zealand’s rich Maori culture and the traditional cultures of our South Pacific neighbours.


Garments must be made to fit model sizes (Female, Male or Child) as stated in the prospectus. Garment must meet height & width restrictions as stated in prospectus.

Conditions of entry:

•Entries that have been accepted in any other competition in New Zealand or have appeared in any media publications in New Zealand will not be accepted. The only exception to this rule is with tertiary students who have exhibited their garment as part of their curriculum. These students may be eligible but need to apply to WOW® in the first instance.
•The garment has to be an original concept designed and created by the designer/s.


International Designers: No entry fee
NZ Designers: $45 entry fee

The Montana WOW® Awards Show Entry Kit is your essential guide to help you to design your WOW garment.The 2010 Entry Kit includes briefs on each of the seven sections in the 2010 show. For international designers there is also a supplementary insert which should be read in conjunction with the WOW Kit.

Download Montana WOW® Awards Show Entry Kit

Download International Supplementary Insert

For further information contact:
Competition Director Heather Palmer for assistance.
Tel (0064 3) 547 0861
Fax (0064 3) 547 0324
or write to P.O Box 9037, 95 Quarantine Road,
Annesbrook, Nelson, New Zealand