Friday, October 30, 2009

Redefine Dining! Design Competition

Deadline: January 6, 2010 at 11:00 p.m. CST (RECEIVE)

Redefine Dining!

Design Competition
World Kitchen LLC
Rosemont, IL

You are invited to redefine dining!

PURPOSE: The 2010 theme of our design competition—Redefining Dining!—has been chosen to celebrate the culturally diverse and changing role of the dining experience. Dining is expressive of lifestyle, economics, ethnicity and heritage. It is imbued with meaning and ritual, as well as function. At its most basic, it nourishes the body; at its best it nourishes the spirit. But how we eat, when we eat, what we eat, even where we eat have all changed drastically in the past 100 years. World Kitchen believes that change is the fuel that design innovation thrives on. It inspires us by asking the question, “How can we make this experience better?”

Defined broadly, the entire “Tablescape” is the palette. Designers are invited to address single items or full systems and any artifact that is mass produced except the food itself. The expectation is that this breadth of canvas will inspire designers to apply their research and problem-solving skills, their creativity and empathy and their aesthetic sense, to identifying needs and fresh approaches relevant to today’s lifestyle trends. The hope is that designers will not simply submit decorative bowls, but will consider the experience of consuming food in today’s realities.

World Kitchen seeks to celebrate and explore what is the modern dining experience by sponsoring a design competition (the “Competition”). The goal of the Competition is to spur innovative thinking and problem solving that will demonstrate the role of design as a core value for the Housewares industry.


You are eligible to enter if:
 You are over 18 years of age;
 You are eligible to enter based on U.S. law;
 You are not a resident and or company of countries under U.S. embargo, including Cuba, Iran, Libya, North Korea, Sudan, and Syria.
 You are entering your original work.

Designs are eligible to enter if they are:
 Your original work;
 Single artifacts, entire product lines or whole systems;
 Have not previously won an honor or award in any competition; and
 Focused on enhancing the modern dining experience per the competition’s goals.

Design concepts should reflect and respond to today’s many lifestyles and the changing nature of the dining experience across cultures and social groups, whether on the go, at family evenings, with parties of friends or at elegant functions. However, concepts should reflect the functional and contextual opportunities and constraints of the dining scenario(s) for which they are intended.

You decide whether you want to enter single artifacts, product lines or whole systems, but the focus has to be on dining.

JUDGING CRITERIA: All Entries will be judged according to the following equally-weighted Judging Criteria:

(a) Opportunity identification and research
(b) Innovation
(c) User experience
(d) Appropriate aesthetics
(e) Manufacturability

 Three Top Awards of $5,000 each
 An expense-paid trip for your or one team representative to attend an award ceremony at the International Home + Housewares Show® in Chicago, Illinois, between March 14 and March 16, 2010.

Questions? Visit Frequently Asked Questions (FAQs) on this web site or contact

Visit website for complete details (including official rules and entry forms):

The Competition is sponsored by:

World Kitchen LLC
5500 N Pearl Street, Suite 400,
Rosemont, IL 60018